#thatPOWER – Unpacking the Anthem of Self-Empowerment


You can view the lyrics, alternate interprations and sheet music for will.i.am's #thatPOWER at Lyrics.org.
Article Contents:
  1. Music Video
  2. Lyrics
  3. Song Meaning
  4. Rise of the Phoenix: Embracing Life and Ambition
  5. A Financial Fairytale: From Piggy Banks to Power Moves
  6. The Power Dynamic: Igniting Inner Strength, Rejecting External Noise
  7. The Titan’s Tribute: Dedication to the Woman Behind the Will
  8. Climbing the Ladder: Highs and Lows Fuel the Fire

Lyrics

And on, I’m alive, I’m alive, I’m alive
And on, I can fly, I can fly, I can fly
And on, I’m alive, I’m alive, I’m alive
And I’m loving every second
Minute, hour, bigger, better, stronger, power

I got that power
I got that power
I got that power, power power power

They call me Willay
Stay so cool, I’m chillay
I done made that millay
On my way to that billay
Used to have a piggy bank, but now I got that bigger bank
Who who cares what the haters think
They hate on me ’cause we doing what they can’t

I stay on that hustle, I flex that little muscle
Hate to bust your bubble
I’m on that other level
I’ma take it higher and high and high and higher
I stay in fly attire
Keeping burning like that fire

And on, I’m alive, I’m alive, I’m alive
And on, I can fly, I can fly, I can fly
And on, I’m alive, I’m alive, I’m alive
And I’m loving every second minute, hour, bigger, better, stronger, power

I got that power
I got that power
I got that power, power, power, power

Y-y-yes y’all feeling funky fresh y’all
Work to be the best y’all
Work good under pressure
Been through all that stress y’all
Get-get this off my chest y’all
Made it out them projects with this project that’s progress y’all

I did it for my mama
I told her when I was younger
That I’ma be that number
When you thought I be that number one
I take it higher and high and high and higher
I stay in fly attire
Keeping burning like that fire

Whatever doesn’t kill you, only makes you stronger
So I’ma get stronger
Comin’ like a bataram, bataram
I’m knockin’ knockin’ down that door again (door again)
Comin’ like a bataram, bataram
I’m knockin’ knockin’ down that door again (door again)

And on, I’m alive, I’m alive, I’m alive
And on, I can fly, I can fly, I can fly
And on, I’m alive, I’m alive, I’m alive
And I’m loving every second, minute, hour, bigger, better, stronger, power

I got that power
I got that power
I got that power, power, power, power

And I’m loving every second, minute, hour, bigger, better, stronger, power
And I’m loving every second, minute, hour, bigger, better, stronger, power

Full Lyrics

In the throes of a synth-heavy era comes will.i.am’s audacious track ‘#thatPOWER’, a musical juggernaut fusing electro-pop with hip-hop bravado. At first glance, the track shimmers with the surface sheen of a club banger, but a closer lyrical analysis reveals an intricate tapestry of self-assertion and inner strength.

Beneath the pulsating beats and infectious hooks lie layers of personal evolution and the relentless pursuit of greatness. It’s a modern ode to the unyielding human spirit, set to a backdrop of relentless electronic rhythm.

Rise of the Phoenix: Embracing Life and Ambition

The repetitive chorus ‘And on, I’m alive, I’m alive, I’m alive’ isn’t just a catchy earworm; it’s a mantra. Repetition here symbolizes the continuity of life and the artist’s unwavering presence in both the music industry and personal endeavors. The declaration of being ‘alive’ transcends mere existence, representing an active and forceful participation in one’s journey.

The subsequent lines ‘I can fly, I can fly, I can fly’ further elevate this theme of liberation and limitless potential, suggesting a breaking away from constraints and the sheer joy found in the freedom of self-expression and achievement.

A Financial Fairytale: From Piggy Banks to Power Moves

will.i.am juxtaposes his modest beginnings with his current wealth and influence in lines like ‘Used to have a piggy bank, but now I got that bigger bank.’ The transition from saving coins to stacking millions underscores not just financial success but the power of aspiration and transformation.

The narrative constructs a modern-day success story, one where the protagonist becomes the master of their destiny, accumulating not just wealth but the symbolic ‘power’ it brings – autonomy, influence, and the ability to shape one’s world.

The Power Dynamic: Igniting Inner Strength, Rejecting External Noise

Within ‘#thatPOWER,’ there is a constant exchange between the internal and the external. will.i.am’s personal affirmations stand tall against the skeptics and critics – ‘Who cares what the haters think / They hate on me ’cause we doing what they can’t.’

This push and pull resonate with audiences who know all too well the noise of external doubt. will.i.am uses his platform to empower, advocating resilience and the undying hustle that leads to overcoming barriers and reaching new zeniths.

The Titan’s Tribute: Dedication to the Woman Behind the Will

In a heartfelt bridge, will.i.am pays homage to his mother with ‘I did it for my mama / I told her when I was younger / That I’ma be that number.’ This confesses that the nucleus of his ‘power’ isn’t self-serving glory but a pledge fulfilled to the woman who ignited his ambition.

It’s a poignant reminder of the personal stories behind public figures and the foundational role that family can play in driving us toward our goals, grounding the otherwise larger-than-life ambitions in relatable human relationships.

Climbing the Ladder: Highs and Lows Fuel the Fire

The song not only celebrates achievements but also the ascent to them, recognizing the struggles as crucibles for growth – ‘Whatever doesn’t kill you, only makes you stronger / So I’ma get stronger.’ This nod to Nietzschean philosophy encapsulates the essence of the song: power is earned through endurance.

The climactic energy of the track propels this message to euphoric heights, motivating the listener to embrace challenges as the fuel for their fire, the catalyst for their own journey toward ‘bigger, better, stronger’ versions of themselves.

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